The most anticipated dirt track racing event of the season begins Thursday when fans from 48 states and at least five countries converge on The Dirt Track at Charlotte for the Lowes Foods World of Outlaws World Finals Presented by Bimbo Bakeries and Tom's Snacks.

For Bimbo (pronounced Beem-bo) and Tom's, it's their first involvement with the World of Outlaws and the Super DIRTcar Series, and both companies are looking forward to the opportunity to reach fans who consume their products.

"Tom's Snacks is proud to be part of the sponsorship of the Lowes Foods World of Outlaws World Finals Presented by Bimbo Bakeries and Tom's Snacks," said Eric Boonshaft, Tom's Brand Manager. "Many of the people who enjoy Tom's products will be at The Dirt Track at Charlotte so we are thrilled to participate at such an exciting event."

Bimbo Bakeries is also looking forward to using this weekend as a platform to showcase its products.

"We are excited to introduce our New Bimbo Bread to the fans attending the Lowes Foods World Finals and to have our Bimbo brand as a presenting sponsor," said Jim O'Connor, of Bimbo Bakeries. "The Bimbo Bear Patrol and the Bimbo Bear will be ready to show off our new Bimbo bread along with our existing Thomas, Arnold and Entenmann's brands to the thousands of fans at this three-day event."

The most skilled dirt track racers in the world will be competing this weekend, with champions being crowned Saturday night in the World of Outlaws Sprint Car Series, the World of Outlaws Late Model Series and the Super DIRTcar Big-Block Modified Series. The Lowes Food World Finals Presented by Bimbo Bakeries and Tom's Snacks can also be seen on SPEED in HD beginning at 8 p.m. on Saturday, Nov. 6, marking the first time a World of Outlaws event has been broadcast in high definition.

Tickets are going fast for what has become one of dirt racing's annual must-see events. Thursday tickets start at only $20, while kids 12 and under get in for $10. Friday and Saturday, adult single-day tickets start at only $39, while children 12 and under get in for $15. Call 1-800-455-FANS (3267) to order tickets or go online to www.CharlotteMotorSpeedway.com.

For more information on the Lowes Foods World Finals Presented by Bimbo Bakeries and Tom's Snacks, visit www.WorldofOutlaws.com or www.CharlotteMotorSpeedway.com.