Rusty Marcus, promoter and general manager of Florida's Orlando Speedworld, will be honored as the Charlotte Motor Speedway Promoter of the Year during pre-race festivities for the Dollar General 300 NASCAR Busch Series event on Friday night, Oct. 14.

In an era when many longtime Florida short tracks are struggling to keep the gates open, Marcus has devised a formula that attracts both fans and competitors for two nights of action-packed racing from March through November. The schedule at the one-third-mile paved oval features a variety of racing divisions, ranging from Sprint Cars and Super Late Models to Legends Cars and Bandoleros.

"One of the biggest challenges a short-track promoter faces is competition for his area's entertainment dollars. So just imagine having your race track in the theme park capital of the world and having to entice people to spend their entertainment dollars at your facility," said H.A. "Humpy" Wheeler, president and general manager of Charlotte Motor Speedway. "But that's exactly what Rusty Marcus has done at Orlando Speedworld. His dedication to running a tight, efficient program-combined with an emphasis on fan-friendly admission prices and entertaining special events-has made Orlando Speedworld one of the most popular tracks in the Southeast."

The standard weekly schedule at Orlando Speedworld features Super Late Models, Modifieds, Sportsmen, Super Stocks, Mini Stocks and Strictly Stocks on Friday nights and Legends Cars, Bandoleros and Mini Cups on Saturday nights. Numerous special appearances by such divisions as the Tampa Bay Area Racing Association Sprint Cars, the FASCAR Pro Truck Series and the classic race cars of the Daytona Antique Auto Racing Association round out the slate.

Former recipients of the Charlotte Motor Speedway Promoter of the Year Award include Earl Baltes, Ralph Capitani, Ned Jarrett, Bill Donoho, Dick and Bob Bahre, Charles PoweII, Mickey Swims, Frank Plessinger and Tom Curley.

Tickets for the Dollar General 300 on Friday night, Oct. 14, start at just $17 and can be purchased online here or by calling 1-800-455-FANS.