Bob McKillop, the head men's basketball coach at Davidson College, and his assistants, Matt Methany, Jim Fox, Tim Sweeney and Jeremy Henney, will serve as Co-Grand Marshals for the May 17 NASCAR Sprint All-Star Race at Charlotte Motor Speedway.

McKillop and his staff will attend the NASCAR drivers' meeting, be introduced during pre-race ceremonies and join selected Sprint customers to say "Gentlemen, start your engines."

Under McKillop's guidance, Davidson College gained national prominence in March with a string of upsets and an appearance in the Elite Eight regional finals of the NCAA Tournament. The Wildcats went undefeated in the Southern Conference en route to their third straight league title and finished the season No. 9 in the ESPN/USA Today Coaches Poll.

Hugh Rowland, star of The History Channel's "Ice Road Truckers," will also be a VIP guest during the NASCAR Sprint All-Star Race weekend activities.

Rowland will be on hand to promote season two of the popular series, which documents the lives of tractor-trailer truck drivers as they haul cargo across frozen lakes north of the Arctic Circle. The truckers must deliver as many loads as possible through brutally cold temperatures and treacherous driving conditions before the ice roads melt, ending a short two-month delivery season.

The rugged Canadian, nicknamed "polar bear," will attend the NASCAR drivers' meeting, be recognized during pre-race ceremonies and greet race fans at The History Channel's display booth. Rowland will also square off against the fastest driver from the Freightliner Hauler Challenge, a driving skills competition that pits the drivers of the NASCAR team haulers against each other on race-day morning.

Tickets for the May 17 NASCAR Sprint All-Star Race start at just $30 and can be obtained by calling 1-800-455-FANS or online.