Multi-faceted entertainer Carmen Electra has been named grand marshal for the Oct. 11 UAW-GM Quality 500 NASCAR Winston Cup event at Lowe¿s Motor Speedway.

Electra joins a star-studded pre-race show that includes a concert by 3 Doors Down and a parade lap by the No. 3 "Victory Lap" Chevrolet driven by Richard Childress.

In her role as grand marshal for one of the country¿s largest, single-day sporting events, Electra will attend the NASCAR Winston Cup drivers' meeting prior to the race, give the ¿Gentlemen, Start Your Engines¿ command and ride ¿shot gun¿ in the Chevrolet Monte Carlo pace car leading the field before the green flag. A crowd of 150,000 is expected for the 500-mile race, the first run under the lights in October.

Perhaps best known for replacing Pamela Anderson on the hit television series ¿Baywatch¿ in 1997, Electra has enjoyed tremendous success as an actress and model. She has appeared on several television shows and special events, including as host of MTV¿s ¿Loveline¿ and ¿Singled Out.¿

Her newest role is serving as host of ¿Livin¿ Large,¿ a weekly one-hour nationally syndicated television series which spotlights today¿s most newsworthy people and offers insight to their dedication, passion and personal indulgence.

Kicking off its second season on Oct. 18, ¿Livin¿ Large¿ provides an in-depth look at industry giants from the entertainment, sports and business worlds. Last season¿s featured celebrities included Ashton Kutcher, Tony Hawk, Evander Holyfield, Montel Williams and Andy Roddick.

In addition to her grand marshal duties, Electra will join the ¿Livin¿ Large¿ production crew for a visit with the stars of NASCAR and a ¿behind-the-scenes¿ look at Charlotte Motor Speedway during the UAW-GM Quality 500.

¿We are always searching to bring celebrities to our major races and Carmen Electra is one of the most-recognized entertainers in the country,¿ said H.A. ¿Humpy¿ Wheeler, president and general manager of Lowe¿s Motor Speedway.

¿Fans love seeing celebrities! We appreciate our partners at UAW-GM Motorsports making this role available to Carmen and NASCAR¿s broadcasting and entertainment group helping to facilitate her appearance,¿ Wheeler concluded. >P>Born Tara Leigh Patrick in White Oak, Ohio, Electra was ¿discovered¿ by Prince while pursuing a singing career. Though her music career has met with limited success, her exposure created numerous television and modeling opportunities.

The 31-year-old Electra is also known for her various love interests, including a seven-day marriage to former NBA player Dennis Rodman and romantic relationships with musicians Tommy Lee, Cypress Hill¿s B-Real and Fred Durst.

Tickets for the inaugural nighttime running of the UAW-GM Quality 500 are still available and can be obtained online at or by calling 1-800-455-FANS.