Miller and LMS Mark 25 Years Together
As part of the new agreement, Miller will host the ¿Miller Lite Party Deck¿ where 100 lucky consumers over the age of 21 will enjoy the race from the backstretch of the track. Consumers will have the opportunity to win tickets through various on-air radio promotions and promotions at their local bars and taverns.
¿Lowe¿s Motor Speedway has been a great partner for Miller over the last 25 years,¿ said Steve Lauletta, director of sports and event marketing at Miller. ¿Whether it¿s watching the race from the Miller Lite Party Deck or going to the upcoming Miller Lite Rock ¿N¿ Racing trackside concert, racing fans have some great Miller Times ahead when they visit Lowe¿s.¿
Miller Lite Rock ¿N¿ Racing combines two of our country¿s greatest pastimes ¿ racing and live music. It will feature a series of trackside concerts at select races including the May 22 race featuring rock band Live at Lowe¿s Motor Speedway, along with the Indianapolis 500.
During the May 22 All-Star Challenge and May 30 Coca-Cola 600, Rusty Wallace¿s No. 2 Miller Lite Dodge will race with a special red, white and blue ¿Vote Miller for President of Beers¿ paint scheme tying into the ad campaign touting Miller Lite¿s great taste and less filling benefits. Miller sponsors Wallace¿s Miller Lite No. 2 Dodge and two-time defending NHRA champion Larry Dixon Miller Lite Top Fuel dragster.
About Miller Brewing Company
Milwaukee-based Miller Brewing Company is a wholly owned American subsidiary of SABMiller plc, the world¿s second-largest brewer. Miller¿s principal beer brands are Miller Lite and Miller Genuine Draft. The company imports Pilsner Urquell and Foster¿s and has craft brews Henry Weinhard¿s and Leinenkugel¿s. Its portfolio of brands includes High Life, Milwaukee¿s Best, and Sharp¿s, a non-alcohol brew. Miller produces Icehouse from the Plank Road Brewery - a small division of Miller, Olde English 800 and Mickey¿s Malt Liquor, and SKYY Blue flavored malt beverage. More information is available at www.MillerBrewing.com.