Late Model Event Revs Up County's Marketing Effort
¿We are delighted to be back with Lowe¿s Motor Speedway for the April 8-9 Pit Pass Cabarrus Super Nationals,¿ said Libba Barrineau, sales manager for the Cabarrus County Convention and Visitors Bureau. ¿Our goal is to make people aware of Cabarrus County. We are here to put heads in beds and motorsports is a driving force behind tourism in this area.¿
The Cabarrus County Convention and Visitors Bureau is using the late model stock car doubleheader to promote Pit Pass Cabarrus, an all-inclusive vacation package aimed at race fans. This full-throttle vacation is a three-day, two-night package that includes lodging, visits to racing attractions, shopping and dining discounts.
Known as ¿The Racing Side of Charlotte,¿ Cabarrus County is home to Lowe¿s Motor Speedway; several NASCAR teams including Roush Racing and Chip Ganassi Racing; the Dale Earnhardt Tribute Center; and numerous other motorsports-related attractions such as NASCAR SpeedPark and the Sam Bass Gallery.
The Saturday night portion of the late model doubleheader will be shown on ESPN2 and the opportunity for national television exposure resulted in the Convention and Visitors Bureau moving its sponsorship from the Monster Truck event it previously sponsored at The Dirt Track.
The Southern All Stars East Tour late models highlight the Friday night, April 8, card during the Pit Pass Cabarrus Super Nationals with the Lucas Oil NARA Dirt Car Series in action Saturday night, April 9. The cars and stars of both series are expected to compete each night.
Adult tickets for the Friday night portion of the Pit Pass Cabarrus Super Nationals are $15 with children ages 12 and under admitted for just $5. Reserved adult seats for the Saturday card are $25 with children once again admitted for $5.
Tickets can be purchased online at www.charlottemotorspeedway.com or by calling 1-800-455-FANS.