Charlotte Motor Speedway to Host Gigantic New Holiday Light Show
Carolina Christmas to Generate $10.2 Million Economic Impact and Create 80 Jobs

North Carolina Governor Bev Perdue and Charlotte Motor Speedway officials announced plans today for Carolina Christmas, a spectacular 2.5-mile drive-through Christmas light park and village located on the track and infield of the legendary superspeedway.

Open nightly from Nov. 22 through Jan. 2, Carolina Christmas will be one of the largest holiday light shows in the United States, featuring nearly 500 different LED, or light emitting diode, light displays, a realistic Bethlehem-themed village, NASCAR souvenir rigs for Christmas shopping, and themed areas for children with food, music, rides and photos with Santa. 

“We’ve had some spectacular events under the lights at Charlotte Motor Speedway, but now we’re adding one million Christmas lights to create a spectacle like people have never seen before,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “This will be a fun and affordable holiday destination for families and we look forward to extending some southern hospitality to our new Christmas guests.”

The LED technology will give a new meaning to the “green” typically associated with Christmas. The highly efficient LED lights use nearly 90 percent less energy and produce a brighter light than incandescent bulbs. During its 42-night schedule, the displays will use approximately 12,000 kilowatt hours of electricity, less than 10 typical North Carolina households in a given month.

Based on tourism research benchmarks and an in-depth study of other Christmas light parks in the United States, event organizers estimate 250,000 people will visit Carolina Christmas, generating a $10.2 million economic impact on the region and creating 80 seasonal jobs.

Smith was joined for the announcement by Governor Perdue and Mike Miller, president of Miller Davis Inc. Miller Davis is a marketing and event management firm based in Salisbury, N.C., which will serve as the management company for the event.

“Charlotte Motor Speedway has always been a leader in bringing innovative entertainment to our state,” said Perdue. “The economic impact that this attraction will have on the region is significant, as it will bring people to the Charlotte area for hotel stays and create 80 seasonal jobs.”

The addition of Carolina Christmas creates a “Christmas Corridor” during the holiday season that includes Concord Mills Mall and dozens of dining, entertainment and hotel attractions along Bruton Smith Boulevard in Concord.

Operating hours for Carolina Christmas will be 6 p.m. to 10 p.m. from Nov. 22 through Jan. 2, 2011. Tickets will be available online at beginning in mid-October and also be available at the gate nightly during event hours for drive-up traffic. Admission is just $20 per passenger vehicle, with group and motorcoach packages available.

There are several affordable Carolina Christmas sponsorship opportunities available for area businesses that start at just $150. Businesses interested in advertising at Carolina Christmas should contact Patrick Pearson, Account Supervisor at Miller Davis, at (704) 314-4723.