Speedway Children’s Charities and the National Rifle Association are partnering with the Starkey Hearing Foundation to deliver the gift of hearing to more than 75 underprivileged children and adults throughout the Carolinas on May 10, at Charlotte Motor Speedway.

The NRA has been a steadfast supporter of Speedway Children’s Charities for more than nine years and thanks to their sponsorship, this extraordinary event will be made possible and change the lives of children forever, as many of them will be able to hear for the first time.

“It is an honor to be a part of such a spectacular event, one that will change the lives of these children forever, by giving them the gift of hearing,” said Saundy Hutto, national director of new business development and marketing for Speedway Children’s Charities. “We are thrilled to team up with the NRA and the Starkey Hearing Foundation to make this event possible. Being able to see the expression on the children’s faces when they hear for the first time will be priceless and that is what Speedway Children’s Charities is all about.”

Through this hearing mission, “Get in Gear to Help Children Hear,” the Starkey Hearing foundation will provide hearing devices at no cost to the children. Starkey Hearing is a global leader in hearing health care and since 2000 the foundation has supplied 442,221 hearing aids to people in need throughout 86 countries. Currently the Starkey Hearing Foundation is working toward its goal to deliver 100,000 free hearing aids per year and one million in this decade.

“We live through what we give, and our best work is helping people,” said Bill Austin, CEO of Starkey Laboratories and founder of the Starkey Hearing Foundation. “We can’t do this alone, but together we can say we did something right. I am grateful to our partners who are truly humanitarians and are helping to change the world.”

Seven-time NASCAR Sprint Cup Series champion Richard Petty will be in attendance to meet the children and sign autographs, along with Kyle Busch Motorsports NASCAR Camping World Truck Series drivers, Brian Ickler and Taylor Malsam. Other guests include: Al Cecere, president of the American Eagle Foundation with celebrity Bald Eagle, Challenge, and Sam Bass, renowned motorsports artists.

The formal portion of the “Get in Gear to Help Children Hear” program will begin at 11:00 a.m. in Victory Circle, located in Charlotte Motor Speedway’s infield. Following the press conference, the children and their families will be escorted to the NASCAR Nationwide Series Garage where volunteer audiologists will fit them with the new hearing devices.

The children will not only be able to hear for the first time, but they will be given the opportunity to hear their first NASCAR race, as each child will receive four tickets to the TECH-NET Auto Service 300, NASCAR Nationwide Series race on May 29, courtesy of Charlotte Motor Speedway.

In addition to the hearing aids and race tickets, lunch will be donated by Chick-fil-A and Ruby Tuesday. Each child will also receive a gift bag thanks to donations from AutoTrader.com, PPG Industries, Office Depot Foundation, The Kyle Busch Foundation, Mars Inc. and Otis Spunkmeyer.

There are Speedway Children’s Charities chapters at seven Speedway Motorsports, Inc., facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. Throughout the year, Speedway Children’s Charities will host a number of charitable events at each track. For a complete list of events click here.