zMAX Dragway's #BetterWith4 Campaign Ramps Up Excitement for Dollar General Four-Wide Nationals
As fans await the return of the greatest spectacle in drag racing, the Dollar General NHRA Four-Wide Nationals at zMAX Dragway, they can now show the world why drag racing is “better with four” and enter to win a trip to the NHRA Nationals in Las Vegas in October.
The NHRA’s best Top Fuel, Funny Car, Pro Stock and Pro Stock Motorcycle drivers will take to the world’s only four lane, all-concrete drag strip April 19-21. The fastest accelerating machines on the planet will bring 40,000 horsepower roaring to life as drivers race for a Wally and the ultimate bragging rights.
Fans can get in on the action by submitting a photo or brief video, including the hashtag #BetterWith4, to zMAX Dragway’s Facebook, Twitter, Instagram or Vine social media accounts or via email to firstname.lastname@example.org. Entries will be posted on www.4widedrags.com, where fans can vote on their favorite entries. The entry with the most fan votes on April 17 will win a trip for two, including airfare and hotel accommodations, to the NHRA Nationals in Las Vegas on Oct. 24-27.
In addition to hosting the #BetterWith4 contest, fans can visit www.4widedrags.com for the best ticket deals and to keep up with the latest social media chatter about the upcoming Dollar General NHRA Four-Wide Nationals. Fans can even join in the conversations by using #BetterWith4 on zMAX Dragway's Twitter, Instagram and Vine accounts.
"This site is more than just a one-stop shop for everything fans want and need to know about the Dollar General NHRA Four-Wide Nationals," said Tim Schuldt, vice president of consumer marketing and sales with Charlotte Motor Speedway. "It's also a place for them to become part of the conversation and engage other fans with shared interests in drag racing at the premiere drag strip in the country."
The website was developed for Charlotte Motor Speedway in partnership with Sportsdigita, and is the first in a series of consumer-focused microsites that the speedway is scheduled to unveil throughout 2013 in conjunction with its major NASCAR and NHRA events.
To purchase tickets and camping to the fourth annual Dollar General NHRA Four-Wide Nationals at zMAX Dragway, April 19-21, visit www.4widedrags.com or call 1-800-455-FANS (3267). Fans who buy three East Grandstand tickets to any day will receive a fourth ticket free. Every ticket is a pit pass, so fans can walk through the pits and see their favorite drivers and teams as they prepare to take to the track.