SMI Names Don Hawk Vice President of Business Affairs, Also Promotes Mike Burch and Jessica Fickenscher
Speedway Motorsports, Inc. (NYSE:TRK) has promoted veteran motorsports businessman Don Hawk to the new position of vice president of business affairs while Mike Burch was named vice president of business development and Jessica Fickenscher was promoted to director of special projects.
The promotions were announced today by Marcus Smith, president of Speedway Motorsports, Inc.
"These individuals have proven to be very effective managers and the promotions better position them to lead Speedway Motorsports into the future," said Smith. "As our company continues to grow and evolve, we are very fortunate to have quality, experienced people who are eager to assume additional responsibilities."
Hawk, a 22-year veteran of the motorsports industry, will oversee several of SMI's subsidiaries, including 600 Racing, SMI Properties and The Source International. He will also coordinate the company's food and beverage operations and will continue to be the lead director in the Motorsports Authentics joint venture.
Prior to joining SMI in November 2007 as vice president of special projects, Hawk assembled a broad-based motorsports résumé. His career started in 1986 as director of Winner Ford Motorsports and he was general manager of Alan Kulwicki Racing in 1992 when Alan Kulwicki claimed the NASCAR championship. Hawk then served as president of Dale Earnhardt, Inc.
from 1993 until 2000 when he formed Hawk Sports Management where his clients included Dale Earnhardt, Dale Earnhardt Jr. and NASCAR.
In 2005, Hawk became director of regional racing development for NASCAR and was responsible for research and development related to NASCAR's weekly racing series and its regional touring series. Among the projects he coordinated was the development and implementation of composite stock car bodies and spec engines for the sanctioning body's regional touring series.
Burch joined SMI in 2003 as director of business development. He began his sports marketing career in 1989 at Georgia Southern University and then worked as promotions coordinator for the NBA's Orlando Magic and spent several years with the Houston Rockets organization.
Burch was named vice president of marketing for the NBA's Charlotte Hornets in May 2000, a position he held until June 2002. He then operated Upsell Sports, providing marketing and sales representation for several Charlotte area sports and entertainment properties, before joining Speedway Motorsports, Inc.
As director of business development, Burch played a key role in growing the company's national sales effort by more than 200 percent .
Fickenscher joined SMI in 2000, working with the company's internet initiative group. Fickenscher then served as an executive sales assistant for SMI's Performance Racing Network before being named client services coordinator in 2002. She was promoted to client services manager in 2003 and consistently exceeded company and client expectations.
In her new role, Fickenscher will continue to work with key national clients such as Lowe's and Sprint, while her responsibilities have been expanded to include management of other special projects.
About Speedway Motorsports, Inc.
Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Charlotte Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its 600 Racing subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company's website at www.speedwaymotorsports.com.