Veteran sports marketer Tim Schuldt has joined Speedway Motorsports, Inc. (NYSE:TRK) as vice president of national sales.

The addition of Schuldt to the Speedway Motorsports team was announced by Marcus Smith, president and chief operating officer of Speedway Motorsports, Inc.

"Tim has an extensive background in both marketing and in motorsports, bringing a wealth of knowledge and invaluable business experience to our company," said Smith. "He did a fabulous job for us at Infineon Raceway several years ago and we feel very fortunate to have him on board again.

"As our vice president of national sales, Tim will work with our vice president of business development, Mike Burch, to maximize partner marketing opportunities at Speedway Motorsports and the Performance Racing Network. I know Tim will be the right person to expand our existing relationships and provide growth opportunities in our business development for the future."

Schuldt joins Speedway Motorsports after a successful period at Motorsports Authentics, where he was the vice president of marketing and licensing. During his tenure, Schuldt built a strong marketing and licensing team that delivered new promotions such as "Salute to the Troops," "Driven to the Outdoors," "Man in Black" and "Dale and the Duke." Schuldt was also responsible for negotiating licensing contracts, as well as exclusive motorsports partnerships.

Prior to joining Motorsports Authentics, Schuldt was the chief marketing and sales officer for the Pittsburgh Pirates where he was responsible for all consumer marketing and ticket sales, as well as corporate marketing, which included the sales of sponsorship, suites, luxury clubs and media assets. In addition, Schuldt and his team managed business communications, branding, broadcasting partnerships, in-game entertainment, ticket operations and alumni affairs.

Before working with the Pirates, Schuldt served as a senior vice president with GMR Marketing LLC (an Omnicom company), working on the VISA NASCAR businesses as well as business development out of the firm's San Francisco office. He also was an adjunct professor at the University of San Francisco, where he authored and taught MBA-Sports Management classes on the topics of "Building Your Brand with Sports Marketing" and "Successful Sponsorship Sales."

Schuldt was vice president of sales and marketing for three years at Infineon Raceway, a Speedway Motorsports-owned facility in Sonoma, Calif., where he was responsible for branding; consumer and corporate marketing; media, ticket, suite and hospitality sales; and sponsorship. It was during this time Schuldt developed and inked the naming-rights partnership for the track with Infineon Tehnologies.

He also spent 12 years with Coors and Pepsi negotiating, managing and activating sponsorship and media partnerships in all major professional team sports, numerous motorsports leagues and many of the premier collegiate sports properties in the country.

Schuldt and his family reside in Concord, N.C.

 

About Speedway Motorsports, Inc.

Speedway Motorsports is a leading marketer and promoter of motorsports entertainment in the United States. The Company owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Charlotte Motor Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The Company provides souvenir merchandising services through its SMI Properties subsidiaries; manufactures and distributes smaller-scale, modified racing cars and parts through its 600 Racing subsidiary; and produces and broadcasts syndicated motorsports programming to radio stations nationwide through its Performance Racing Network subsidiary. The Company also equally-owns Motorsports Authentics, a joint venture formed with International Speedway Corporation to produce, market and sell licensed motorsports merchandise. For more information, visit the Company's website at www.speedwaymotorsports.com.

This news release contains forward-looking statements, particularly statements with regard to the Company's future operations and financial results. There are many factors that affect future events and trends of the Company's business including, but not limited to, consumer and corporate spending sentiment; air travel; governmental regulations; military actions; national or local catastrophic events; the success of and weather surrounding NASCAR, IRL, NHRA and other racing events; our relationship with NASCAR and other sanctioning bodies; the success of expense reduction efforts; capital projects; expansion; economic conditions; stock repurchases; financing needs; insurance; litigation; taxes; oil and gas activities and associated profitability; geopolitical situations in foreign countries; and other factors outside of management control. These factors and other factors, including those contained in the Company's Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q, involve certain risks and uncertainties that could cause actual results or events to differ materially from management's views and expectations. Inclusion of any information or statement in this news release does not necessarily imply that such information or statement is material. The Company does not undertake any obligation to release publicly revised or updated forward-looking information, and such information included in this news release is based on information currently available and may not be reliable after this date.