Sprint to Deliver Fans Unprecedented Live Access to NASCAR Sprint Cup Series Driver Meeting
Sprint (NYSE: S) today announced exclusive access to a typically private race weekend tradition, the NASCAR Sprint Cup Series driver/crew chief meeting. It is the first time in NASCAR's 61-year history that race fans have been invited to listen live to the pre-race meeting between NASCAR officials, drivers and crew chiefs.
This one-time opportunity will be available to fans before the 25th running of the NASCAR Sprint All-Star Race May 16 at Charlotte Motor Speedway. The audio broadcast will be streamed exclusively on Sprint phones via NASCAR Sprint Cup MobileSM for customers away from the track and on NASCAR Sprint FanView for race fans at the track. The meeting audio will be available on NASCAR Sprint Cup Mobile for repeat listening through the following week.
"The driver/crew chief meeting is one of the few areas in NASCAR still closed to the public; this is an incredibly fan-friendly sport with more access for fans than most, if not all, sports," said Steve Gaffney, director of sports and entertainment marketing for Sprint. "The driver meeting is about as ‘inside' as one can get, and we take a great deal of pride in using our technology and position in the sport to deliver this unique experience to NASCAR fans."
Meeting attendance is mandatory for all drivers and crew chiefs starting the NASCAR Sprint Cup Series race each week. NASCAR penalizes any driver or crew chief who misses or is late to the meeting by requiring that team to start at the rear of the field, regardless of qualifying position.
In addition to this content, Sprint customers also will be treated to SPEED's TV broadcast of NASCAR Sprint All-Star Race XXV in its entirety on Sprint wireless phones via NASCAR Sprint Cup Mobile.
"The NASCAR Sprint All-Star Race has long been considered a signature event for the sport, and we have partnered with SPEED to ensure fans can watch the race regardless of their location," said Gaffney. "The latest advancements with NASCAR Sprint Cup Mobile are an excellent demonstration of how the Now Network can instantly put the world of NASCAR at our subscribers' fingertips."
NASCAR Sprint Cup Mobile, an exclusive wireless phone application from Sprint, also will feature the SPEED broadcast of the NASCAR Sprint Pit Crew Challenge on May 14. These special All-Star related offerings are available in addition to an already robust set of features, including NASCAR Sprint Cup Series news, driver stats, in-car audio, radio broadcasts, and post-race press conferences.
NASCAR Sprint Cup Mobile is available with data plans at no additional charge on capable Sprint phones. To download the application text NASCAR to 7777 on Sprint phones (standard rates apply) or visit www.sprint.com/speed for more information.
Tickets for the NASCAR Sprint All-Star Race on May 16 at Charlotte Motor Speedway in Charlotte, N.C., start at $25 and can be obtained by calling 1-800-455-FANS or online.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 49 million customers at the end of the fourth quarter 2008; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
For more information and high-resolution images of NASCAR Sprint Cup Mobile, please visit: www.sprint.com/sprintcup.