The longest race in NASCAR turns 50 this year and Coca-Cola is marking the occasion with a golden opportunity for race fans.

To celebrate the 50th running of the Coca-Cola 600 at Charlotte Motor Speedway, Coca-Cola is giving one lucky fan an opportunity to drive away with a genuine piece of NASCAR history, the official 2009 Toyota Camry Hybrid pace car used during the race, the first hybrid vehicle to lead the field throughout a NASCAR Sprint Cup Series event.

A one-of-a-kind golden can featuring the 50th Coca-Cola 600 logo and a congratulatory message will be the key to winning for fans in 10 states throughout the Southeast. The lucky fan who finds the golden can - that was randomly inserted into one of approximately six million specially marked 12-packs of Coca-Cola Classic - will win the official Coca-Cola 600 pace car. Please see specially marked packages for details, offer valid while supplies last.

Specially marked 12-packs of Coca-Cola Classic celebrating the 50th running of the Coca-Cola 600 are available now through May 31, 2009, or while supplies last at participating supermarkets, convenience stores and club stores throughout Alabama, Florida, Georgia, Kentucky, North Carolina, Ohio, South Carolina, Tennessee, Virginia and West Virginia. Each 12-pack features a special ticket offer for the May 24 Coca-Cola 600 that includes four race tickets, four hotdogs and four bottles of Coca-Cola, all for just $39.75 per person.

In addition to the Golden Can promotion, Coca-Cola is recognizing the 50th Coca-Cola 600 with the introduction of commemorative Coca-Cola classic 8 ounce bottles and six-pack carriers. The limited-edition glass bottles feature a custom 50th Coca-Cola 600 label and are scheduled to hit shelves at participating retailers across the Southeast beginning April 13.

"Coca-Cola's long partnership with NASCAR and Charlotte Motor Speedway has always included a commitment to bringing fans closer to the sport - both at the track and beyond," said Lauren Steele, Vice President, Corporate Affairs, Coca-Cola Bottling Co. Consolidated. "What better way to celebrate the 50th running of the Coca-Cola 600 than by giving fans an opportunity to win the actual pace car from this historic race."

The Coca-Cola 600 is the longest continuous race sponsorship in NASCAR. This year's race will be broadcast live on FOX on Sunday, May 24.

Tickets for the Coca-Cola 600 are available online at www.charlottemotorspeedway.com or by calling 1-800-455-FANS.

Coca-Cola is the Official Sparkling Beverage of NASCAR. A signature part of Coca-Cola's innovative NASCAR program is the Coca-Cola Racing Family

- a group of top drivers that includes Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Jamie McMurray, Kyle Petty, David Ragan, Elliott Sadler, Tony Stewart, Michael Waltrip, Aric Almirola and Joey Logano.

Click Here For The Officail Golden Can Rules

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.