Marketing Duo Retiring
These unsung warriors are virtually unnoticed by the general public, yet are vital to the event¿s success.
Two valued members of the Lowe¿s Motor Speedway family, who have dedicated a combined 40 years and thousands of hours to help create the ¿mega events¿ presented here each year, are retiring at the end of December.
Jim Duncan, who has served as Lowe¿s Motor Speedway¿s executive vice president of Sales and Marketing for 20 years, and Jane Allen, who joined the speedway staff in 1983 as an assistant to speedway President H.A. ¿Humpy¿ Wheeler and then parlayed her passion for motorsports into a successful sales career, will leave behind a motorsports marketing legacy.
Duncan, Wheeler¿s roommate at the University of South Carolina, joined the speedway in 1983. He was one of the first professional sales executives to exclusively market a major motorsports venue and NASCAR-style racing to corporate America.
During his tenure, Duncan successfully spearheaded marketing programs that: sold the first corporate suites at a NASCAR speedway; sold 52 condominiums¿the first constructed at a major sports facility; negotiated exclusive television rights fees; acquired major event sponsorships; and brought non-traditional automotive sponsors into the motorsports arena.
Allen, with her pleasant, down-home style, helped break down barriers for female executives in the sports marketing field. For the past several years, she has been the top grossing account executive in the speedway¿s Sales and Marketing department.
¿Jim and Jane defined sports marketing as it relates to the motorsports industry and particularly a major motorsports facility,¿ said Wheeler. ¿When they started, this industry certainly didn¿t have the popularity and acceptance it currently enjoys. They had to help develop our product, educate potential clients about the sport and then sell them on an exciting new concept in sports marketing. No one has done it better.¿