Lowe¿s will turn the Oct. 15 NASCAR Busch Series race at Lowe¿s Motor Speedway into the most ¿family-friendly race¿ in NASCAR history.

The first component of the plan is the announcement that ¿The SpongeBob SquarePants Movie¿ will be the title sponsor for the 300-mile race nationally televised on TNT Friday, Oct. 15, at 8 p.m.

¿Lowe¿s Presents The SpongeBob SquarePants Movie 300¿ will be the first race of its kind where children at the track will be able to listen to a special radio broadcast of the event. The broadcast, with announcers to be named later, will give children the opportunity to enjoy listening to live action just like their parents, but in a ¿kid friendly¿ manner.

¿This sounds so cool,¿ said NASCAR NEXTEL Cup driver Jimmie Johnson who will join Kyle Busch in driving special ¿The SpongeBob SquarePants Movie¿ paint schemes during the race. ¿I know there are a lot of families who will be excited that Lowe¿s is doing this. The great thing is there will be something for every type of race fan. Plus how can we go wrong with SpongeBob helping us out on the car?¿

In addition to the ¿kid friendly¿ radio broadcast, Lowe¿s and Lowe¿s Motor Speedway also will present special race ticket offers for families, give away special SpongeBob merchandise, setup kids activities before the race, provide a designated family section and create a special kids menu at the Lowe¿s Motor Speedway concession stands.

¿Lowe¿s and its 150,000 employees spend most of their time in business helping our customers and their families maintain and improve their homes,¿ said Bob Gfeller, Lowe¿s senior vice president of marketing. ¿¿The Nickelodeon SpongeBob colors we offer at Lowe¿s were designed to make children¿s rooms and play rooms more exciting. The SpongeBob SquarePants paint scheme is an extension of this and is fueled with bright colors to light up the race track.¿

H.A. ¿Humpy¿ Wheeler, president and general manager of Lowe¿s Motors Speedway, said bringing together Speedway Motorsports Inc., Lowe¿s and Nickelodeon, home of the widely popular animated series ¿SpongeBob SquarePants,¿ is significant to NASCAR¿s future.

¿For years we¿ve worked hard to build our NASCAR Busch Series program into fun, family-oriented events, including family grandstands, free tickets to local scouts and even a car-eating robotic dinosaur,¿ said Wheeler. ¿This partnership with Nickelodeon Movies and Lowe¿s is by far the biggest step we¿ve taken to bring family value entertainment and combine it with exciting NASCAR racing. I have joked for years, that I¿m just a 12-year-old in a man¿s body, so this will be special to me as well.¿

The race will mark Johnson¿s first appearance in the Busch Series since 2001. Johnson¿s No. 48 Lowe¿s Chevrolet will sport the SpongeBob character while Busch¿s No. 5 Lowe¿s Chevrolet will be outfitted with SpongeBob¿s starfish buddy Patrick.

¿SpongeBob SquarePants The Movie,¿ produced by Nickelodeon Movies and distributed by Paramount Pictures, is due in theaters Nov. 19.

Information on ¿The SpongeBob 300¿ including merchandise, special ticket offers and upcoming appearances, may be found on Lowesracing.com or the Lowe¿s Motor Speedway ticket office at 1-800-455-FANS.