Toyota & LMS Agree to New Sponsorship
Beginning this season, Toyota will serve as the "Official Vehicle, Car and Truck" of Charlotte Motor Speedway as part of an exclusive, multi-year agreement that was announced today by Toyota Motor Sales (TMS), U.S.A., Southeast Toyota Distributors, LLC (SET) and Charlotte Motor Speedway.
The sponsorship calls for the California-based automobile manufacturer and its Florida-based Southeast distributor to partner with Charlotte Motor Speedway in all major events at the legendary 1.5-mile superspeedway, including NASCAR NEXTEL Cup, Busch Series and Craftsman Truck Series races, as well as all events at The Dirt Track @ Charlotte Motor Speedway.
"We're delighted to begin a new relationship with Charlotte Motor Speedway and partner with one of the most storied race tracks in the country," said David Vincent, SET vice president. "This sponsorship demonstrates Toyota's strong commitment to NASCAR racing and its loyal fans. SET and our dealers in Alabama, Florida, Georgia, and North and South Carolina plan to take full advantage of this new relationship with Charlotte Motor Speedway not only during race weekends and throughout the year to make the track a year-round destination for our special events and activities."
"Toyota has a long and storied motorsports history and we are proud of our new relationship with Toyota Motor Sales and Southeast Toyota Distributors," said H.A. "Humpy" Wheeler, president and general manager of Charlotte Motor Speedway. "Toyota is a first-class organization with big plans for its future in NASCAR racing and it is an honor that Charlotte Motor Speedway and our events are part of that plan. This relationship will not only benefit Toyota and Charlotte Motor Speedway, but also our fans and customers."
The agreement provides Toyota with the ability to use the track for annual "ride-and-drive" events, new product launches, owner's events and other activities throughout the year. In addition, Toyota vehicles will be used as the "official" pace vehicle for all speedway events, including the May 20 NASCAR NEXTEL All-Star Challenge and the May 28 Coca-Cola 600.
Additional benefits include extensive signage, race tickets and hospitality, and prominent advertising space allocated in the track's publications.
TOYOTA AND Charlotte Motor Speedway AGREE TO NEW SPONSORSHIP
Ranked No. 1 in the National Automobile Dealers Association's dealer attitude study, Southeast Toyota Distributors, LLC (SET) (www.buyatoyota.com) is the largest franchised distributor of Toyotas in the world. The company distributes vehicles, parts and accessories to 167 Toyota dealerships in Alabama, Florida, Georgia, and North and South Carolina. SET dealers sell approximately 20 percent of all Toyotas sold in the country. Its vehicle processing facilities are located in Jacksonville, Fla. and Commerce, Ga. Headquartered in Deerfield Beach, Fla., SET is a subsidiary of JM Family Enterprises, Inc. (www.jmfamily.com), a $9 billion diversified automotive corporation ranked by Forbes magazine as the 17th-largest privately held company in the United States. The company is also ranked No. 40 by a survey in Fortune® magazine of the 100 Best Companies to Work For in the United States and No. 77 on the InformationWeek 500 listing of the nation's leading information technology innovators.
TOYOTA IN AMERICA
Toyota has eight manufacturing plants in the United States, with two more currently under construction in Texas and Tennessee. With a strong manufacturing presence in the country, it's no surprise that more than half the Toyota vehicles sold in the United States are built here -- using many American-sourced parts. Toyota's overall commitment translates into manufacturing plants, sales and marketing operations, and research and design facilities throughout the United States, where Toyota directly employs more than 31,000. Since 1986, the company has built more than 12 million cars and trucks in the U.S. As one of the world's leading automakers, Toyota offers a full range of models from mini-vehicles to sedans to large trucks. For more information on Toyota Motor Sales, U.S.A., please visit www.toyota.com.
Charlotte Motor Speedway
Charlotte Motor Speedway is a subsidiary of Speedway Motorsports Inc., (NYSE:TRK) a leading marketer and promoter of motorsports entertainment in the United States. Built in 1960, Charlotte Motor Speedway has continuously set the standard for motorsports entertainment. The track was the first auto racing facility to place an emphasis on spectator comfort and fan-friendly amenities, an effort that aggressively continues today. Its annual schedule of events includes the NASCAR NEXTEL All-Star Challenge, NASCAR NEXTEL Cup racing's annual all-star event; the Coca-Cola 600; and the Bank of America 500.