Circle K, one of the most widely recognized convenience store brands with more than 6,000 locations, has signed as the title sponsor of the inaugural Colossal 100, a $200,000 late model event scheduled for April 21-22 at The Dirt Track @ Charlotte Motor Speedway.

The Circle K Colossal 100 has attracted entries from 156 of the nation's top dirt late model racers including Billy Moyer, Steve Francis, Earl Pearson Jr., Tim McCreadie, Rick Eckert, Donnie Moran, Chub Frank, Matt Miller, Dale McDowell and Dan Schlieper.

"Circle K's sponsorship is another step in establishing the Circle K Colossal 100 as one of the marquee events in dirt late model racing," said H.A. "Humpy" Wheeler, president and general manager of Charlotte Motor Speedway.

Officials of The Dirt Track also announced the Circle K Colossal 100 has been designated a qualifying race for the Sept. 28-30 Lucas Oil Knoxville Late Model Nationals at Iowa's Knoxville Raceway. In addition to the $50,000 first-place prize, the winner of the Circle K Colossal 100 will earn a guaranteed starting spot in the Knoxville finale.

Spread over two nights, the Friday portion of the Circle K Colossal 100 will feature group time trials and heat races. The top two finishers in each heat will secure a spot in the 100-lap finale and a draw will determine the starting line-up.

Saturday night's program begins with a driver autograph session and the on-track action includes at least four additional qualifying races prior to the main event. The Dirt Track's traditional late model format will be utilized, including the extremely popular double-file restarts where drivers can choose either the inside or outside line.

If purchased in advance, reserved tickets for both Friday and Saturday nights are $49 for adults and $19 for children ages 12 and under. Two-day pit passes are $60 in advance.

Tickets and pit passes for the Circle K Colossal 100 can be purchased online here or by calling 1-800-455-FANS.