The 10 Day Blockbuster of Racing at Charlotte Motor Speedway is one of the most spectacular events in racing. This year, the Greatest Place to See the Race is making the 10 Day Blockbuster of Racing even cooler with a unique sweepstakes that puts fans' NASCAR knowledge to the test in a race to find Coca-Cola prize coolers hidden throughout the Charlotte region.

The Coca-Cola 600 Coolest Coolers Chase features 10 coolers packed with everything fans need for a great tailgate and race experience - two frontstretch tickets to the Coca-Cola 600, pit passes, two NASCAR hats, two NASCAR shirts and free Coca-Colas at Charlotte Motor Speedway.

The sweepstakes kicks off on March 31, when the clues to the first location will be posted on www.facebook.com/charlottemotorspeedway, on twitter @CLTMotorSpdwy and www.charlottemotorspeedway.com/cooler in the morning. Then, the Charlotte Clear Channel radio stations - WRFX, WKKT, WEND, WLKO and WHQC - will announce the clues in morning and afternoon drive. The first person to determine the location and claim the cooler will win all the prize elements. Daily clues will be given every weekday through May 9.

"Fans love to tailgate and enjoy the great racing at Charlotte Motor Speedway, so we wanted to make that even more fun this May," said Tim Schuldt, vice president of consumer marketing for Charlotte Motor Speedway. "By engaging fans through social media and our radio partners, we can create daily buzz and excitement about attending the upcoming races - including the NC Education Lottery 200, the NASCAR Sprint Showdown, the NASCAR Sprint All-Star Race, Liftmaster Pole Day, the History 300 and the Coca-Cola 600."

In addition to the Charlotte event, fans in Raleigh, Greenville and Greensboro will also have a chance to participate in the Coca-Cola 600 Coolest Cooler Chase events in their cities. For more information on the Coca-Cola 600 Coolest Cooler Chase and official rules, visit www.charlottemotorspeedway.com/cooler.

For tickets, upgrades and camping information call 1-800-455-FANS (3267). To stay up to date with everything going on at the Greatest Place to See the Race, log on to www.charlottemotorspeedway.com or connect with Charlotte Motor Speedway on Twitter at www.twitter.com/CLTMotorSpdwy or on Facebook at www.facebook.com/charlottemotorspeedway.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCE OF WINNING. OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES (& D.C.), (EXCL. NY, & FL) WHO ARE 18 YEARS OF AGE OR AGE OF MAJORITY IN THEIR STATE OF RESIDENCE AND HAVE A VALID U.S. DRIVER'S LICENSE AS OF THE TIME OF ENTRY. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Sweepstakes begins on 3/31/14 at 8:00 A.M. ET and ends 5/9/14. To enter and for Official Rules and complete details visit www.charlottemotorspeedway.com/cooler. Sponsor: Charlotte Motor Speedway, LLC. The depiction details, including eligibility, prizes and odds, visuals of the prizes in any advertising or promotional materials may not reflect the actual prizes delivered to the winner.