Fans and Businesses Rally to Send Troops to Coca-Cola 600 As Let the Troops Race Ticket Program Gets Off to a Fast Start
Just a week after its launch, fans and companies alike are responding with strong support for Charlotte Motor Speedway’s invitation to honor American troops with the Let the Troops Race ticket program.
Through the program, fans who buy tickets to the May 30 Coca-Cola 600 at Charlotte Motor Speedway via phone, online or in the speedway’s ticket office can also purchase an additional ticket for just $20 to send a member of the U.S. Armed Forces to the Memorial Day Weekend race.
Fans from across the country and in Charlotte Motor Speedway’s backyard have made ticket donations to the troops.
“Although I would not be able to attend the event, I figured the regular ticket I would be purchasing could go to a member of the military,” said David Santana, of Fair Oaks, Calif. “My wife, mother-in-law and I just came back from Washington, D.C., and after viewing all the men and women at the different memorials, what better way to honor them than to contribute a few bucks so active members of the military could spend a little time enjoying what we so often take for granted.”
“I haven’t bought race tickets in over 20 years – way before the Internet,” said Ed Kiehl of Gastonia, N.C. “I believe this promotion is fantastic and is a small way NASCAR fans are able to show their appreciation to the men and women who are taking the heat for all of us. Anyone who can afford to purchase a ticket for the race can afford to buy one for one of our troops.”
In addition to individuals, both national companies and local small businesses have responded to honor the military with the Let the Troops Race ticket program. National companies like General Dynamics in Falls Church, Va., have purchased blocks of tickets for the troops and locally Richard Childress Racing in Welcome, N.C.; Benham Real Estate Group in Concord, N.C.; TermLock Financial in Greenville, N.C.; and Fox Ski Enterprises and Acoustics, Inc. from Charlotte, N.C., have also purchased tickets. Any company can purchase a block of tickets for troops and their families with a 25-ticket minimum purchase at the $20 per ticket price.
“This enthusiastic response to the Let the Troops Race ticket program confirms what we already knew: that our fans love the troops, love NASCAR and love seeing them come together Memorial Day Weekend,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “It’s heartwarming to see race fans as well as businesses both big and small come forward to honor these brave men and women. We continue to challenge everyone to give as many American troops as possible the chance to make lifelong memories with us as we pay tribute to their service at the Coca-Cola 600.”
For their donation, fans will receive recognition on the Charlotte Motor Speedway website, in the Coca-Cola 600 souvenir program for orders received before April 28 and on Sprint Vision screens at the speedway during the race weekend. Fans will also receive a voucher for a free Coca-Cola at the track. Companies will receive the same recognition as fans, plus inclusion in a 30-second recognition spot on the Sprint Vision screens which will play at the speedway during Coca-Cola 600 Race Weekend.
Tickets will be distributed through the United Service Organizations to active servicemen and women. This weekend the North Carolina USO will distribute the first 100 donated tickets to more than 350 U.S. Marines and their families.
Charlotte Motor Speedway is donating 3,000 seats to soldiers from Fort Bragg, N.C. More than 600 soldiers from Fort Bragg will participate in the Coca-Cola 600 pre-race show with a spectacular assault demonstration, a march down the frontstretch and a 21-gun salute.
The Let the Troops Race ticket program runs through May 22.
Charlotte Motor Speedway is also offering specially priced tickets for the NASCAR Sprint All-Star Race and Coca-Cola 600 to all members of the U.S. Armed Forces who wish to purchase tickets directly. Special military pricing is available for all major events at the speedway, zMAX Dragway and The Dirt Track at Charlotte. Military personnel can contact the ticket office and supply a military identification number for specific details on pricing.
Tickets for all May races at Charlotte Motor Speedway can be purchased online or by calling the speedway ticket office at 1-800-455-FANS. Friends and family four-pack tickets start at just $39.75 per person for the Coca-Cola 600 and at $35 per person for the NASCAR Sprint All Star Race on May 22.