Fans Can Enter to Win All-Star Backyard Experience Sweepstakes
Pennington Seed, Inc., in partnership with Kingsford charcoal and Lowe's, announced the launch of the "All-Star Backyard Experience" Sweepstakes. The national promotion will provide consumers the opportunity to participate in the All-Star weekend at the Charlotte Motor Speedway (CMS), including: a pre-race concert with Jake Owen and the 30th running of the NASCAR Sprint All-Star Race on Saturday, May 17, 2014, among other events.
From now until May 1, consumers who visit a participating Lowe's store will save 20 percent off their purchase of a 15-pound or 20-pound bag of Pennington 1 Step Complete and twin pack of Kingsford or Match Light Charcoal, when purchased in combination.
"With Kingsford and Pennington Seed, homeowners have all they need to create lasting memories with friends and family this spring," said Jeff Crow, vice president of marketing at Central Garden & Pet Company, the parent company of Pennington Seed. "We encourage consumers to not only take advantage of the limited-time promotion on these backyard staples, but also enter to win the 'All-Star Backyard Experience.'"
Consumers can enter the "All-Star Backyard Experience" Sweepstakes in two ways: Purchase Pennington and Kingsford products or submit a mail-in entry. Each sweepstakes entry offers consumers the chance to win race tickets, exclusive access to the pre-race concert and a race-related grand prize.
"Having a beautiful lawn makes grilling out even better," said Lauren Kahn, associate director for Kingsford Charcoal. "Throw in a chance to win an amazing NASCAR experience and Pennington Seed and Kingsford Charcoal have created a compelling reason to spruce up your yard and get out and grill this spring."
As part of a longstanding relationship, the infield grass of the Charlotte Motor Speedway has been maintained and improved using Pennington grass seed. The track also has served as the home of All-Star Race for nearly 30 years.
"Each year fans flock to the Sprint All-Star Race because it has such a history of memorable moments on the track and spectacular pre-race entertainment," said Scott Cooper, vice president of communications at Charlotte Motor Speedway. "This year we're proud to work with our trusted partners, Pennington Seed, Kingsford and Lowe's, to offer NASCAR fans an unbelievable experience---the most exciting All-Star event in all of sports and an incredible pre-race concert by country music superstar Jake Owen."
Pennington grass seed, Kingsford and Match Light Charcoal are available at home improvement stores and select independent retailers nationwide. For a complete list of sweepstakes rules and details or to enter into the sweepstakes, visit www.charlottemotorspeedway.com/lowes/.
About Pennington Seed
Founded in 1945 by Brooks Pennington, Sr., Pennington Seed, Inc. had humble beginnings as a small feed and seed store located in Madison, Ga., where the company is still headquartered today. Since the company's founding, Pennington Seed has grown into one of the largest manufacturers, producers and distributors of lawn & garden and turf care products in the world, with state-of-the-art manufacturing facilities, observation nurseries and quality control labs located across the country. Pennington Seed is owned by the Walnut Creek, Calif.-based Central Garden & Pet Company (NASDAQ: CENT; NASDAQ: CENTA), a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supply markets. To learn more about Pennington Seed, visit www.penningtonseed.com. For additional information on Central Garden & Pet Company, including access to the Company's SEC filings, visit www.central.com.
The Clorox Company The Clorox Company (NYSE: CLX) is a leading multinational manufacturer and marketer of consumer and professional products with approximately 8,400 employees and fiscal year 2013 revenues of $5.6 billion. Clorox markets some of the most trusted and recognized brand names, including its namesake bleach and cleaning products, Clorox Healthcare™, HealthLink®, Aplicare® and Dispatch® products, Green Works® naturally derived products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Glad® bags, wraps and containers, Kingsford® charcoal, Hidden Valley® and KC Masterpiece® dressings and sauces, Brita® water-filtration products, and Burt's Bees® and gud® natural personal care products. Nearly 90 percent of the company's brands hold the No. 1 or No. 2 market share positions in their categories. Clorox's commitment to corporate responsibility includes making a positive difference in its communities. In fiscal year 2013, The Clorox Company Foundation awarded $4 million in cash grants, and Clorox made product donations valued at nearly $15 million. For more information, visit TheCloroxCompany.com.
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 15 million customers a week in the United States, Canada and Mexico. With fiscal year 2013 sales of $53.4 billion, Lowe's has more than 1,830 home improvement and hardware stores and 250,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe's supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.