Lance to Sponsor NASCAR Sprint All-Star Race Concert Featuring Double Platinum-Selling Country Artist Josh Turner
Country music singer, songwriter and two-time GRAMMY nominee, Josh Turner, will perform a pre-race concert presented by Lance® sandwich crackers on Saturday, May 18, before the green flag waves on the 29th annual NASCAR Sprint All-Star Race at Charlotte Motor Speedway.
The 90-minute concert will take place in the infield between Turns 1 and 2. Admission to the show is free with the purchase of a ticket to the All-Star Race. The Lance® Snack Patrol vehicle will do a lap around the track prior to the concert and will be on-site in the Fan Zone throughout the event with samples of new Lance® Xtra Fulls™ sandwich crackers, giveaways and interactive activities for the whole family to enjoy.
Lance®, America's number one sandwich cracker, is sponsoring the pre-race concert as part of its 100th Anniversary celebrations, which include product launches, special promotions and a promise to continue giving consumers "more of what they love."
Lance® Sponsored All-Star Race Concert Featuring Double Platinum-Selling Country Music Artist Josh Turner
Saturday, May 18, 2013
Gates open at 1 p.m. for concert
**Josh Turner will take the stage in the infield at 3:15 p.m.**
Charlotte Motor Speedway
5555 Concord Parkway S
Concord, NC 28027
The Lance® brand was founded in Charlotte, NC and has been satisfying America's snacking appetite for 100 years. The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers "more of what they love." For more information about Lance® products and the brand's 100th anniversary celebrations, visit the Lance Snacks Facebook page or www.Happy100Lance.com.
For just $99, fans can get a NASCAR Sprint All-Star Race weekend package, with a frontstretch ticket to the race on Saturday, May 18, plus a ticket to the North Carolina Education Lottery 200 NASCAR Camping World Truck Series race. Tickets can be purchased by calling the speedway ticket office at 1-800-455-FANS (3267) or online at www.charlottemotorspeedway.com.
For more information about Lance's sponsorship of the All-Star Race concert or to schedule an interview with someone from Lance, please contact Ashlene Larson via phone (410) 234-2401 or (443) 406-0047 or email at .
About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. The Company's products include pretzels, sandwich crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder's-Lance has manufacturing facilities in North Carolina, Pennsylvania, Iowa, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, and Ontario, Canada. Products are sold under the Snyder's of Hanover®, Lance®, Cape Cod®, Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, EatSmart Naturals® ,O-Ke-Doke® and Grande® brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels.