Business is picking up at the marshmallow roasting pits at Carolina Christmas thanks in large part to the recent cold snap that has enveloped Charlotte Motor Speedway and the rest of the Carolinas.

“We’ve seen the crowds grow around the fire pits as the temperature dropped this week,” said Mike Miller, president of Miller Davis Agency, the event producer. “It’s a great way to warm up on a cold night and satisfy your sweet tooth with a s’more at the same time.”

Visitors can bring their own marshmallows to roast over one of the four toasty fire pits or they can purchase marshmallow kits with sticks for just $1.75 or s’more kits for only $2.75, courtesy of Village Fudge located in the North Pole Shoppes.

The fire pits and surrounding stone work were provided by Johnson Concrete, a North Carolina company with divisional offices in Concord, Salisbury, Lexington, Raeford and Willow Grove, N.C.

Mary Bargett, of Concord, has become a big fan of the holiday lights both on the track and from the fires.

“We went through the light show and we enjoyed it tremendously. My twins and my son had a great time,” said Bargett, who visited the show with her family. “When we roasted marshmallows I drank a peppermint latte, which was the best thing!”

Carolina Christmas is a 42-night interactive holiday light show and village that features over one million L.E.D. (light emitting diode) lights in nearly 500 colorful displays. The Christmas Village area, located in the infield, features many family-friendly amenities such as Santa's Workshop, pictures with Santa, the Coca-Cola Igloo with a synthetic skating rink, ornament painting, a petting zoo, a live Nativity in a Bethlehem-themed village and much more.

Operating hours for Carolina Christmas are 6 to 10 p.m. through Jan. 2, 2011, rain or shine. Tickets are available online at www.visitcarolinachristmas.com or at the gate nightly during event hours for drive-up traffic. Admission is just $20 per passenger vehicle, with group and motorcoach packages available.

Coupons for a $4 discount off admission can be found on select packages of Coca-Cola products at your Charlotte area grocer or get a $3 off coupon on receipts with select purchases at area Lowe’s Home Improvement Warehouse stores. A $2 off coupon is available in the Concord Mills Mall coupon book.

Families may also take advantage of The Speedway Club's holiday dinners and Carolina Christmas packages, which include a speedway-provided ride through the Carolina Christmas display. Individual meals start at just $20 per adult, and family-style meals are also available. For more information, call 1-800-455-FANS (3267) or visit www.charlottemotorspeedway.com.

For daily updates, connect with Charlotte Motor Speedway on Facebook at www.facebook.com/charlottemotorspeedway or on Twitter at www.twitter.com/CLTMotorSpdwy.