New NASCAR Sprint All-Star Race Ad Debuts Saturday Morning on SPEED
NASCAR stars square off like it's high noon at the OK Corral in the new ad campaign for the NASCAR Sprint All-Star Race at Charlotte Motor Speedway. The 30-second spot, titled "Wild West Throwdown," is scheduled to air nationally for the first time during the 10 a.m. EST broadcast of "NASCAR Live" on SPEED this Saturday and features many of the biggest names in NASCAR.
The NASCAR Sprint All-Star race, to be held under the lights on Saturday night, May 21, is the ultimate stand-off among the top drivers in NASCAR in a no-holds-barred throwdown for the $1 million prize. The race, now in its 27th year, annually produces some of the best duels and biggest drama in racing.
The new campaign, created and directed by Victory Management Group and produced by NASCAR Media Group, plays off of that "throwdown" theme.
The first scene of the television spot opens on Main Street in Dale Earnhardt Jr.'s Whiskey River, a replica of an old western town on his property, complete with church, jail, general store and saloon.
Carl Edwards, driver of the No. 99 Ford for Roush Fenway Racing and Kasey Kahne, driver of the No. 4 Toyota for Red Bull Racing, are the good guys challenged to a duel by tough guys Denny Hamlin, driver of the No. 11 Toyota for Joe Gibbs Racing; Kevin Harvick, driver of the No. 29 Chevrolet for Richard Childress Racing; and Kurt Busch, driver of the No. 22 Dodge for Penske Racing.
Just as they all draw their guns, the sheriff, wearing a black hat and gold badge, steps in to restore law and order. The actor playing the sheriff? None other than NASCAR President Mike Helton.
"Doing the ad shoot was a lot of fun," said Edwards. "I'm not sure I've ever been dressed up like that. And I don't think I'd want to be the guy staring down a real gunslinger in the wild west. But it does get me excited for the All-Star race. That's always one of the most competitive events of the year for a driver."
The NASCAR Sprint All-Star Race campaign also includes radio, online, outdoor and print ads and special wild west events and entertainment at the racetrack.
Tickets for all Spring Season of Speed events at Charlotte Motor Speedway are on sale now. Frontstretch tickets with the best views of pit road and the world's largest HD video board start at just $49 for the NASCAR Sprint All-Star Race or two for just $99 to the Coca-Cola 600. For more information, call the speedway ticket office at 1-800-455-FANS (3267) or go online at www.charlottemotorspeedway.com.
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