"Pawn Stars" to Serve as Grand Marshals for HISTORY 300; Two Lucky Fans to Watch the Race with the TV Celebrities
Fans of the hit HISTORY® television series “Pawn Stars,” can look forward to seeing their favorite hard-bargainers from Las Vegas live and in-person at Charlotte Motor Speedway during the HISTORY 300 on May 26.
The Las Vegas-based reality show cast of Richard Harrison (aka Old Man), Rick Harrison, Corey Harrison and Chumlee will add to the Coca-Cola 600 weekend excitement by serving as grand marshals of the HISTORY 300. As part of a promotion with Coca-Cola, two lucky fans will be selected to watch the HISTORY 300 with the TV stars.
“This is a thrill to have HISTORY bring the Pawn Stars to Charlotte for the all the excitement of the Coca-Cola 600 weekend,” said Marcus Smith, president and general manager of Charlotte Motor Speedway. “These are real-life guys who’ve become major celebrities by just doing what they do---wheeling and dealing. Our fans will love seeing the Harrison family, and they’ll enjoy watching ‘Pawn Stars’ and more HISTORY TV shows throughout race weekend on the world’s largest HDTV.”
“Pawn Stars” follows three generations of the Harrison family, who own and operate Gold & Silver Pawn Shop in Las Vegas. The series debuted in 2009 and became the network’s highest rated show and the No. 2 reality show on TV, trailing only “Jersey Shore.” Following the show’s success, HISTORY picked up two spinoff series, “American Restoration” and “Cajun Pawn Stars.”
"The Old Man, Corey, Chumlee and I are thrilled to play an integral part of the HISTORY 300 at Charlotte Motor Speedway. We all have a deep appreciation and love for cars and are looking forward to being the grand marshals,” says Rick Harrison from HISTORY’s Pawn Stars.
This marks the second year HISTORY has been the title sponsor of the NASCAR Nationwide Series race at Charlotte Motor Speedway, which has become one of the premiere events of the NASCAR Nationwide Series.
HISTORY and Coca-Cola have partnered to bring fans the ultimate fan experience during the Memorial Day race weekend with a unique HISTORY 300 promotion.
The Coca-Cola/WilcoHess Watch the Race with the “Pawn Stars” campaign includes a grand prize trip for two to Charlotte Motor Speedway, where the winners will watch the HISTORY 300 with the cast of the “Pawn Stars,” enjoy a pre-race meet-and-greet with a Coca-
Cola driver and receive tickets to the Coca-Cola 600. Additional winners will receive Coca-Cola, HISTORY and NASCAR-branded merchandise and memorabilia and DVDs.
The campaign will be promoted at 400 WilcoHess stores in the Southeast. Fans can enter online at www.history300.com beginning April 1.
Weekend frontstretch ticket packages for all NASCAR events during the Coca-Cola 600 weekend start at just $99. More information about tickets and camping options for the May race events at Charlotte Motor Speedway can be obtained by calling the speedway ticket office at 1-800-455-FANS (3267) or online at www.charlottemotorspeedway.com.
HISTORY® and HISTORY® HD are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Vietnam in HD, Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America. HISTORY has earned four Peabody Awards, eleven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics. For more information go to www.historypressroom.com