Speedway Children's Charities Unveils "Victory Lane": In an afternoon press announcement held on the Lowe's Motor Speedway's Avenue of Flags located in front of Smith Tower; Speedway Motorsports Chairman O. Bruton Smith and former NASCAR NEXTEL Cup driver and current ESPN commentator Rusty Wallace unveiled the Speedway Children's Charities Victory Lane.

Smith and Wallace used a shovel with a steering wheel mounted on top to make the ceremonial first dig that will start construction of the new wall.

Fans can purchase a space in the new Victory Lane at any of the five Speedway Motorsports tracks including Lowe's Motor Speedway, Infineon Raceway, Texas Motor Speedway, Atlanta Motor Speedway and Las Vegas Motor Speedway. The net proceeds will all go to Speedway Children's Charities. For $300, participants receive an 8.5x11-inch photo etching to display and a 5x7-inch version to be placed at the track of their choice.

In making the announcement O. Bruton Smith said, "This is fabulous. I'm very happy. Drivers write their names into the record book all the time. Now our loyal fans can have their images etched onto these new Victory Lanes at the track and feel the pride of having done something good to support kids and families in need with a permanent symbol of their generosity."

Wallace had flown from Indianapolis to be part of the ceremony. "It's a real exciting project we've got going on here," said Wallace. "These plaques are beautiful. This is the greatest thing in the world. All the money is going to charity. Your name will be permanently etched for the life of the speedway. You are really supporting Speedway Children's Charities when you do that."

Also appearing at the announcement were about a dozen children from the local Boys and Girls Club of Concord and Cabarrus County. More than 1.6 million dollars will be raised for Speedway Children's Charities from the proceeds. Only 10,000 etchings will be available for each speedway. Fans can go to http://www.friendswall.com/ to purchase a granite block.