Yellow Flag
In a Thursday press conference, Robert Lipsyte talked about his new book, Yellow Flag, published by Harper Teen. Lipsyte said he started work on the project in 2001. "The last two months I've been traveling around the northeast to help promote this book and I've been surprised how little people know about NASCAR. They don't understand the drama that goes on behind the scenes. In New York a lot of people say that all the drivers are white guys and they assume that it's a case of racism. Young girls have asked me if there were any female drivers in the sport and I tell them that there are a few. I think part of my falling in love with NASCAR is because of how accessible the people are in this sport and hopefully this book will take people behind the scenes. There is a real sense of family in this sport and it's been that way for generations."

Energy Drink
In an afternoon press conference held in the Time Warner Media Center, officials from NOS Energy Drink and SKI Motorsports announced they will team up with NASCAR driver Stanton Barrett to race in four Sprint Cup Series events for the 2008 season. The team plans to compete in the season-opening Daytona 500, the Coca-Cola 600 at Lowe's Motor Speedway, the Allstate 400, and the Sharpie 500 at Bristol Motor Speedway. The team will race a no. 50 Chevrolet and lease engines from a prominent GM team.

"We believe that there is a place in NASCAR Sprint Cup Series racing for smaller teams," said team owner Chris Lencheski. "This is the biggest announcement from the smallest team attempting to qualify for the Daytona 500. We were looking for a driver who could make it happen. This is a serious effort."

"NOS Energy Drink and Fuze Beverage Company are really privileged to be a part of this program," said Michael Fine, brand director for NOS Energy Drink. "We have worked on this for months and months. We want to do some bigger and better things for NOS and the NASCAR world. We are a relative young player."

"This is an exciting opportunity to be involved with a great product like NOS," said Barrett. "I have been around this sport for a long time and I am fueled by this passion and desire to do the best I can. It's exciting to have NOS and Mike here to support my efforts on the sponsorship level. Chris has been a huge contribution to increasing the depth of my team. I think we are looking outside the box to see what we are capable of doing. I think we will definitely open some eyes next year."

NOS will also have a contest for the 50th Daytona 500 next year where a fan can win the first annual Daytona 500 winner's purse of $19,050.00.