Coca-Cola 600 Pit Note #6
Coca-Cola Will Award Special “Trophy” to 600 Winner – In an afternoon press announcement held in the Time Warner Media Center, officials from Coca-Cola, along with NASCAR Sprint Cup driver Denny Hamlin, unveiled a special new “trophy” that will be given to the race winner in victory lane after Sunday evening’s Coca-Cola 600.
The new trophy is an old-style 1956 Vendo 44 10-cent Coca-Cola vending machine – a rare collectible. It was produced exclusively for the Coca-Cola Company from 1956-’59 and is one of the smallest upright soft drink vending machines ever made.
Ben Reiling, director of motorsports for Coca-Cola America, made the announcement.
“We want to award the winner of the Coca-Cola 600 something special,” said Reiling. “Of course, the trophy and paycheck are nice rewards to go along with bragging rights, but Coca-Cola is adding one more incentive for taking the checkered flag in this year’s race. This will be in victory lane on Sunday evening to greet the winner.”
Hamlin was looking forward to trying to win the machine.
“For sure, I would love to take one of these home Sunday night,” said Hamlin. “Coca-Cola always has some neat programs, and this one in particular. We always enjoy an ice-cold Coke after a race, anyway. Hopefully, we can enjoy that with this machine come Sunday night. I would love to have this in my house or garage.”
Hendrick to Sponsor Evernham’s Sprint Car in WoO Sprint Car Showdown – Rick Hendrick and Ray Evernham will reunite tomorrow night at the Circle K NOS Energy Outlaw Showdown when City Chevrolet is featured as a title sponsor on the sprint car of Erin Crocker Evernham, Ray Evernham’s wife.
Rick Hendrick, owner of Hendrick Motorsports and City Chevrolet, formerly employed Evernham as Jeff Gordon’s crew chief for the No. 24 Dupont Chevrolet in the NASCAR Sprint Cup Series and thought it would be fitting to sponsor Evernham’s sprint car.
“When Ray called about putting City Chevrolet on Erin’s sprint car,” said Rick Hendrick, “I thought it was a neat idea. This year is City’s 75th anniversary in the Charlotte market, so running a race at one of our local tracks seemed like a lot of fun. I wish Erin the best of luck and hope she can take City Chevrolet to victory lane at The Dirt Track.”
Opening ceremonies for The Circle K NOS Energy Outlaw Showdown begin at 7:15 p.m. Friday at The Dirt Track at Charlotte Motor Speedway.