NASCAR Sprint All-Star Race Pit Notes #3
TWITTER PARTNERS WITH NASCAR – Officials from Twitter and NASCAR announced a digital partnership Friday at Charlotte Motor Speedway that will allow NASCAR fans the opportunity to experience an insider’s view of NASCAR.
“Social media and Twitter in particular will be vital to the growth of our sport,” said NASCAR Senior Vice President and Chief Marketing Officer Steve Phelps. “This sport is founded on access to the drivers. Twitter is a great opportunity for our fans to get closer to the activity and drivers. We are the first league that Twitter has chosen to partner with. It is going to provide a great complement to our race broadcast for our fans and a great behind-the-scenes look for our fans.”
Perhaps the most prolific “tweeter” in the garage, Brad Keselowski made national headlines after tweeting during the lengthy race delays at Daytona this year.
“I think Twitter has a large effect on myself personally and the sport,” said Keselowski. “It is a great opportunity to combine technology and give more access to our fan base. I get on Twitter and I love to tweet. The best of that was being in Daytona and tweeting during the race. It was something out of the ordinary. I love that opportunity to connect with a larger fan base than what I can meet in one day. It’s just amazing the type of passion fans have. It’s such a positive thing for the sport.”
Omid Ashtari, head of Sports and Entertainment for Twitter, said that passion influenced Twitter’s decision to partner with the sport.
“NASCAR has some of the most passionate fans in all of motorsports, and we want to be able to bring those fans closer to the race,” Ashtari said. “Twitter gives fans all around the world the opportunity to get close to the drivers and teams they love. Some of the best examples we have seen are Brad Keslowski during the Daytona 500. It was a very unique moment for all of us. It gave the fans a different perspective and unique angle they haven’t seen before. Another favorite example was recently when 12 drivers went to the White House, and Jimmie Johnson tweeted a picture of Dale Jr. trying to tie his tie as they were headed to the White House.”
Fans can join the conversation at #NASCAR.
PIT SUITES DEBUT AT CMS – This weekend marks the debut of six new mini-suites located directly behind pit road at Charlotte Motor Speedway. The 15-person outdoor suites, situated 11 feet above the NASCAR pit boxes, offer an unparalleled view of the action both in the pits and along the frontstretch.
Suite holders also receive access to the Winners Circle Lounge, which includes a bar, meeting room, televisions and restrooms.
All six suites have been sold to companies, including JR Motorsports, UPS and 3M.