Lance to Sponsor NASCAR Sprint All-Star Race Concert Featuring Country Music Sensation Billy Currington
Country music superstar and two-time GRAMMY nominee, Billy Currington, will perform a pre-race concert presented by Lance Sandwich Crackers, America’s No.1 Sandwich Cracker, Saturday, May 18, before the green flag waves on the 29th annual NASCAR Sprint All-Star Race at Charlotte Motor Speedway.
The 90-minute concert will take place in the infield between Turns 1 and 2. Admission to the show is free for fans with the purchase of a ticket to the NASCAR Sprint All-Star Race.
“I’m thrilled to be joining the long list of great acts who have had the chance to perform at one of the biggest all-star events of the year, the NASCAR Sprint All-Star Race,” said Currington, who is currently working on his next album. “I’m looking forward to rocking out with the fans and putting on a great show for the heart of NASCAR country.”
With the “Throwdown at Charlotte” western theme returning for the NASCAR Sprint All-Star Race, Currington’s songs are sure to get the party started before NASCAR’s biggest stars lay it all on the line on the legendary 1.5-mile superspeedway.
Lance Sandwich Crackers signed on to sponsor the pre-race concert to honor the snack company’s 100th anniversary.
“We are huge fans of Billy Currington and sponsoring his pre-race concert at Charlotte Motor Speedway is all part of giving consumers ‘more of what they love’ for our 100th anniversary,” said Tom Ingram, senior brand director, Bakery at Snyder’s-Lance, Inc. “We look forward to a fantastic day of meeting with race fans, handing out samples of our new Xtra Fulls products and listening to great music.”
Lance® was founded in Charlotte and has been satisfying America’s snacking appetite for 100 years. The brand is celebrating its 100th anniversary in 2013 with product launches and improvements, social media giveaways and a promise to continue giving consumers “more of what they love.” For more information about Lance® products and the brand’s 100th anniversary celebrations, visit the Lance Snacks Facebook page or www.Happy100Lance.com.
Fans can purchase a special Golden Ticket upgrade for just $20 to secure a prime location with special access to a reserved area directly in front of the stage. Approximately 2,000 Golden Tickets are available and can be purchased online at www.charlottemotorspeedway.com or by calling the speedway ticket office at 1-800-455-FANS (3267).
Currington burst onto the country scene in 2003 and has released four celebrated albums since. The Rincon, Ga., native has garnered ten top-10 hits, six of which made it to No. 1 on the Billboard Charts. Currington’s biggest singles include “Pretty Good At Drinkin’ Beer,” “People Are Crazy,” “Must Be Doin’ Somethin’ Right” and “Good Directions.”
For just $99, fans can get a NASCAR Sprint All-Star Race weekend package, with a frontstretch ticket to the race on Saturday, May 18, plus a ticket to the North Carolina Education Lottery 200 NASCAR Camping World Truck Series race. The special also includes your choice of a race shop tour, a ticket to the NASCAR Hall of Fame or tour of Charlotte Motor Speedway. Tickets can be purchased by calling the speedway ticket office at 1-800-455-FANS (3267) or online at www.charlottemotorspeedway.com.
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