Fans attending today's Bank of America 500 NASCAR Sprint Cup Series race at Charlotte Motor Speedway are encouraged to participate in the Snapchat Live Story taking place throughout race day.

Fans can be a part of the unprecedented social media experience by downloading the Snapchat app, going live on NASCAR Snapchat Live Story and posting their activities and experiences at the speedway. Snapchat will showcase a feed of the best and most unique race fan experiences.

Snapchat features more than 100 million daily users and is partnering with NASCAR to reach millennials and increase its audience. Today's Live Story is the third in a four-race program that has featured races at Daytona International Speedway and Talladega Superspeedway. The Sprint Cup Series' season finale at Homestead-Miami Speedway will be the last race of the year for Snapchat Live Stories.